Poster House Presents Fall 2024 Exhibition: Lester Beall & A New American Identity

Poster House, the first museum in the United States dedicated to the global history of posters, will open to the public their fall 2024 exhibitions on Thursday, September 26, at Poster House, 119 West 23rd Street in Manhattan.

Lester Beall & A New American Identity (September 26, 2024 – February 23, 2025) marks the first time the entirety of Lester Beall’s famous “electrification series” will be on view in a single show. On the heels of the Depression and as part of the New Deal, Beall was commissioned by FDR’s administration to create posters promoting the Rural Electrification Administration (REA), which was bringing power to remote areas of the country. The exhibition features fifty-five pieces, eighteen of which were groundbreaking REA works Beall designed, helping cement his reputation as the pioneering modernist in American graphic design—s​ome say the only true American pre-war modernist.

This exhibition would not be possible without the support of Mark and Maura Resnick and Michael Kleeman. This program is supported, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council, and the New York State Council on the Arts (NYSCA).

During normal hours, tickets are $12 for adults and $8 for students, veterans, and seniors. Poster House offers free museum admission through New York City’s public library Culture Pass system.